Community & Content Marketing Specialist
Main Responsibilites
- Set, plan and implement social media and communication campaigns to align with marketing strategies
Design and implement creative marketing strategies to disseminate content
Develop and execute content marketing plans and editorial calendars
Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos
Orchestrate digital content strategies across all online platforms (social media, web, blogs etc.)
Drive traffic and engagement that translates to sales and brand promotion
Provide engaging text, image and video content for social media accounts and web sites, by knowing which platform different kinds of content are best suited to
Create the content calendars by collaborating with internal and external stakeholders, ensuring the contents are posted/published in a manner
Planning, implementing, managing, monitoring, and upgrading the organization’s websites.
Responding to and troubleshooting all website issues
Conducting content audits for websites to eliminate redundant and/or duplicate information.
Creating appropriate website content aligned with the organization’s strategy
Improving the user experience of the website regularly
Support the still and moving image productions
Manage a team of writers, illustrators, and data analysts
Respond to comments and customer queries in a timely manner
Monitor and report on feedback and online reviews
Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs)
Measuring the results of marketing activity to inform future marketing campaigns
Analyze web traffic and relevant community metrics
Implementing SEO best practices
Managing a content marketing budget
Engage with the online community and respond to comments and requests
Relay community feedback to relevant internal stakeholders
Devise and implement community communication initiatives
Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards
Liaise with external agencies or journalists
Coordinate with Marketing, PR and Communications teams to ensure brand consistency
Liaise with Development and Sales departments to stay updated on new projects and features
Build relationships with customers, potential customers, industry professionals and journalists to ensure accurate brand representation
Organize and participate in events to build community and boost brand awareness
Stay up-to-date with digital technology, social media and communication trends
Ensuring full compliance on the website with all laws and regulations
Keeping up-to-date with industry best practices and monitoring competitor websites
Key Requirements
- Bachelor’s degree in communication, journalism, marketing, or related field (MBA degree is a plus)
Proven work experience in content and community development is a plus
At least two years of experience managing social media platforms
Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential
Experience with online community building
Proficiency with Google Analytics
Proficiency with social media analytics
Hands on experience with social media management for brands
Ability to interpret website traffic and online customer engagement metrics
Knowledge of marketing trends and techniques
Knowledge of online marketing and marketing channels
Ability to identify and track relevant community metrics
Attention to detail and ability to multitask
Data-driven and highly analytical
Superb time management skills
Excellent interpersonal skills
Excellent written and verbal communication.
Proficiency in English
