Community & Content Marketing Specialist

Main Responsibilites

    Set, plan and implement social media and communication campaigns to align with marketing strategies
    Design and implement creative marketing strategies to disseminate content
    Develop and execute content marketing plans and editorial calendars
    Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos
    Orchestrate digital content strategies across all online platforms (social media, web, blogs etc.)
    Drive traffic and engagement that translates to sales and brand promotion
    Provide engaging text, image and video content for social media accounts and web sites, by knowing which platform different kinds of content are best suited to
    Create the content calendars by collaborating with internal and external stakeholders, ensuring the contents are posted/published in a manner
    Planning, implementing, managing, monitoring, and upgrading the organization’s websites.
    Responding to and troubleshooting all website issues
    Conducting content audits for websites to eliminate redundant and/or duplicate information.
    Creating appropriate website content aligned with the organization’s strategy
    Improving the user experience of the website regularly
    Support the still and moving image productions
    Manage a team of writers, illustrators, and data analysts
    Respond to comments and customer queries in a timely manner
    Monitor and report on feedback and online reviews
    Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs)
    Measuring the results of marketing activity to inform future marketing campaigns
    Analyze web traffic and relevant community metrics
    Implementing SEO best practices
    Managing a content marketing budget
    Engage with the online community and respond to comments and requests
    Relay community feedback to relevant internal stakeholders
    Devise and implement community communication initiatives
    Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards
    Liaise with external agencies or journalists
    Coordinate with Marketing, PR and Communications teams to ensure brand consistency
    Liaise with Development and Sales departments to stay updated on new projects and features
    Build relationships with customers, potential customers, industry professionals and journalists to ensure accurate brand representation
    Organize and participate in events to build community and boost brand awareness
    Stay up-to-date with digital technology, social media and communication trends
    Ensuring full compliance on the website with all laws and regulations
    Keeping up-to-date with industry best practices and monitoring competitor websites

Key Requirements

    Bachelor’s degree in communication, journalism, marketing, or related field (MBA degree is a plus)
    Proven work experience in content and community development is a plus
    At least two years of experience managing social media platforms
    Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential
    Experience with online community building
    Proficiency with Google Analytics
    Proficiency with social media analytics
    Hands on experience with social media management for brands
    Ability to interpret website traffic and online customer engagement metrics
    Knowledge of marketing trends and techniques
    Knowledge of online marketing and marketing channels
    Ability to identify and track relevant community metrics
    Attention to detail and ability to multitask
    Data-driven and highly analytical
    Superb time management skills
    Excellent interpersonal skills
    Excellent written and verbal communication.
    Proficiency in English

Istanbul, Turkey

Bilgili Holding

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(.pdf, .doc, .docx, .txt)

Upload up to 5 supplemental documents (.pdf, .doc, .docx, .txt, .jpeg, .gif, .png), max 30MB each